Rock, Paper, Shotgun reports that Crayon Physics Deluxe has gone “Pay What You Want” which has apparently already worked relatively well for one of last year’s Gooey games and, of course, has been more famously done by big bands and big author names. (Note: this is a time-limited sale, not a permanent pricing model.)
The problem is, apparently, that most people only pay enough to stop making them feel guilty, or enough to get them a look at the thing. Or nothing at all, if they can get away with it.
I’ve noticed this in MMOs when crafting: what I think something is worth is not what most customers think it’s worth. Many customers, in fact, think it should be free. In SWG I head this argument more times than I can count: “It’s not real stuff, why should I pay for it?” Well, for starters, it’s not real money either, so pony up you little shit.
But even away from the utterly stupid arguments and closer to the realm of the somewhat reasonable, I was often offended by people who’d say things like “You didn’t have to fight anything for it. It’s only crafting. Anyone can do it.” — all of which boils down to “MY time is more valuable than YOUR time, for which I can’t be arsed to pay you, so hand over the product and stop being a whiny gouging crafter.” To which I would invariably reply, “Then do it. Happy grinding to Master Weaponsmith. Byeeee!”
I’ve also noticed that when other people charge, it’s gouging. When it’s oneself doing the charging, it’s what the market will fairly bear.
Ah, humans. Hate em, can’t get rid of ‘em.
So anyway. Crayon Physics isn’t an MMO and presumably doesn’t require staff to keep stuff going, make up new stuff, put out new stuff, and deal with whiny customers. But even so. Consider for a moment what you might pay for a PWYW MMO. Say DDO, which is already free, decides to go PWYW. Would you pay anything?
The problem is, of course, that people will want to know what they get for their money. For the one-time purchase of a game it’s easy: cash = game. But for an ongoing MMO, what do you get if you pay $3 a month that you don’t get if you’re not paying that money? And what do you get if you pay $10, or $20? Should you get anything special at all?
We’ve become conditioned to thinking that if we pay for something, we should get more than if we don’t pay for something, and if we pay more then we should also get more. Of whatever it is.
Consider the radical notion that it doesn’t actually have to be that way. You could pay $5 a month because you think the game is worth it and it makes you feel good to contribute to paying game staff salaries. Does that really require you to get an in-game noncombat flatworm pet? You could pay $25 a month for the same reasons and because you’re a rich bastard with a bit of a conscience.
The upside of all this would be, if you’re enjoying the game, you pay. If you’re not, you can stop paying.
The downside, of course, would be that most people are lying, self-interested shits and wouldn’t pay anything, or would only pay a pittance. And that this is not a very predictable or secure revenue model for a game with monthly expenses on the creation side.
Still, it’s nice to be idealistic once in a while.
(In the interest of full disclosure I should add that I’m currently reading Naomi Klein’s The Shock Doctrine, which may be influencing my views on fat capitalist bastards.)